Learn how to use the one key factor that top brands use to dominate their industries…. Influence. Let look at how Influence works.
So Tesla announces that they are selling batteries and sales go out the roof. Apple announces they are now making movies and they are already seen as front runners in that industry, again success.
That is what we call Influence. Influence is the most important aspect of sales. You can have the most innovate design, product or service.. But without influence its won’t really matter to the marketplace.
So how do you get influence? How does your marketplace see you as being influential. Let’s take a look at how the brain realizes influences.
How our Brain Influenced
The brain sees Influence through two paths. The Central path involves your main message. When you have a main message about your business there are many factors that a prospective client will go through to evaluate whether it’s worth their time, interest and resources. This route is called the Central route.
The second route of Influence is the most important aspect of sales. You can have the most innovate design, product or service. But without influence its won’t really matter to the marketplace. The Peripheral route of Influence is occurs outside of the main message. So instead of Tesla talking about cars they are able to speak on innovation as their leader is seen as one of the most innovative people of the decade.
People are so influenced by Tesla innovation and trust Elon Musk that he is able to start building Tunnels under Los Angeles with the support of the local government.
So your a local business owner trying to gain influence amongst your peers. Make your main message concise and clear. IMprove upon it and make sure your clients are being served exactly what they need. But also use
Here are some ways to improve your overall Influence
- Speak to the exact pain or pleasure points of your clients
- Make the good that you do better!
- Find one place to me that strength really big
There is a shortcut to influence and that is through something we call Heuristics. Here are two of the many heuristics:
Show Social Proof
- Show or highlight examples of your successful flu clients the impact
- Offering Discounts
- Allowing a guarantee of expected service or performance,
Whats Next.. we will delve deeper into business sales Heuristics
Click here to look more into social proof.